Press

We talk about the views, the brand deals, and the freedom. We don’t talk about the isolation, the 24/7 pressure, and the lack of a safety net.

Being a creator isn’t just a career; it’s an endurance test. But you shouldn’t have to sacrifice your mind for your craft. It’s time to stop romanticizing the burnout. 🕯️📉

If you’re feeling the weight today, please reach out. You aren’t alone. Help is available: Dial 988 (Crisis & Suicide Lifeline).

Chris and Crystal Jackson, the co-founders of essentL Creator, argue that while creators have built a multibillion-dollar industry, most still operate without the protections, benefits, and structural safeguards that traditional workers take for granted. Health insurance, payroll compliance, unemployment coverage, workers’ compensation, retirement plans – these, they say, are not “nice to haves.” They are the foundation of a sustainable business.