We've BeenWhere You Are
Let’s start with the truth: traditional business services wasn’t built for creators. We know because we’ve lived it.
Like you, we’ve sat at our desks, staring at options that simply didn’t understand our businesses. Plans designed for corporate America, not for people who create content, build audiences, and turn passion into profession.
So we decided to build something different.
We're Creators. We Put Creators First.
EssentL was born when our founders—successful creators and business people themselves—got tired of explaining to traditional providers that “No, this isn’t just a hobby” and “Yes, we need actual business protection and health coverage.”
We believe creator businesses deserve the same legitimacy as any other business. Because what you’re building matters.
Meet The Humans Behind essentL
Founder & Chief Creator
Before essentL, Crystal was juggling life as a content creator and former Intel engineer. She knows firsthand the struggle of finding insurance that actually works for creators—because she couldn’t find it herself. Her frustration became our mission.
Founder & CEO
As a physicist-turned-entrepreneur with three startups under his belt, Chris brings the perfect mix of analytical thinking and creator empathy to essentL. When he’s not strategizing how to enable insurance for creators, he’s sharing his UC Davis MBA wisdom.
COO/CFO
Jack is our financial maestro with 15+ years in strategic finance and PEO. Now he’s on a mission: transforming complex financial structures into systems built for creators. When not optimizing operations, he’s enjoying time with family or perfecting his golf game.
CHRO
Julie has spent decades in HR executive roles across industries from finance to telecom. Now she’s laser-focused on one mission: bringing professional-grade HR solutions to creator businesses. Because yes, your team deserves benefits too.
Head of Marketing
Melinda is our marketing architect. With 20+ years navigating regulated industries, she knows about building creator protection. Now she’s focused on turning complex benefits into compelling offers so creators can focus on what they do best—creating.
Head of Sales/Partnerships
With 18+ years helping talent thrive at companies like Jellysmack, Jeff knows a thing or two about scaling creator revenue. He’s passionate about one thing: helping creators build sustainable businesses that stand the test of time.
Head of Growth
Having led creator partnerships at both WME and Patreon, Avi has a rare perspective on what creators need to succeed. He’s been the bridge between creators and opportunities throughout his career—now he’s building that bridge to better protection.
What We're Building
Imagine having all the protection and services you need in one place. And imagine getting it all at prices previously available only to big companies with hundreds of employees. That’s essentL—your partner in corporate-quality benefits at creator-friendly prices. One connected plan that grows with you.
Complete Benefits
Health, dental & vision
Mental health coverage
401K Retirement plans
Life Insurance
Team Management
Full-service payroll
Contractor payments
Team benefits
Onboarding tools
Creator Business Compliance
Multi-state compliance
Tax filing support
Business insurance
Legal templates
Creator Protection
Production insurance
Brand deal protection
Equipment coverage
Liability insurance
Join Us (Seriously, We'd Love That!)
We’re launching in summer 2025, and we’re looking for our first 5,000 founding creators to join the waitlist.
Why join early? Because early members get exclusive benefits, preferred rates, and the satisfaction of helping build something the creator economy desperately needs. This is your invitation to be part of something bigger.
